Earphone Bully

Client:
Project Rocket – anit-bullying campaign

Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to put a bully in your head. This creates a powerful roleplay tool to prepare kids for schoolyard bullies and gives them ways to speak up about it. It’s also about empathy and understanding for bystanders and parents, and for bullies themselves.