ANZ Takes TV’s Andy to radio

Client: ANZ

Since April 2019, Andy (played by Underbelly’s Les Hill) has been the popular face of ANZ Small Business Banking across eight TV & OOH campaigns.

And with audio over indexing-as a channel with the small business audience, it was time for Andy to finally hit the airwaves.

Eardrum was challenged with quickly and effectively translating and building Andy’s persona into the audio arena, through broadcast radio, Spotify and podcast advertising.

Taking cues from Andy’s small business environment – a bustling warehouse with a handful of employees – Eardrum were able to recreate the setting through considered sound design and production craft. The more intimate medium of audio advertising also allowed Andy’s story, character and voice to develop. Multiple executions find Andy sharing the ups and downs of his own small business journey, nuggets of wisdom, and of course the help he’s received from ANZ along the way.

ANZ Go Biz RADIO

ANZ Microbiz PODCAST

ANZ Microbiz SPOTIFY