A Love Song to the Internet
Client: Howatson & Company
Rather than write an ad about Belong, we wanted to celebrate the wonderful wormholes their unlimited data allows you to access.
This 2 minute love song to the internet took over the entire ad break, so to the listeners it seemed like another song.
Every effort was made for it to sound as authentic as any other love song played on the radio. It was co-written and performed by a signed Australian recording artist, then produced, mixed and mastered by the best in the music business. The song itself takes us on a journey of emotions, from its intimate piano intro, into a stirring trap beat chorus with an unforgettable hook (or should that be ear worm?). Even the client’s name and call to action are seamlessly weaved unto the lyrics.
The end result was the most un-advertising ad on radio.
A Love Song to the Internet, Full Song
A Love Song to the Internet, 60 sec
A Love Song to the Internet, 30 sec