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Samsung & Optus – Performing Enhancing Music

August 14, 2021
August 14, 2021 Ralph van Dijk

Working alongside CHE Proximity, Eardrum’s sister agency Resonance was asked to develop a way for Samsung and Optus to harness the power of music to show support to Australian Olympians.

Ralph and the Resonance team created bespoke music tracks designed to enhance each athlete’s performance. By combining art and science, they were able to create an individual personalised soundtrack, featuring the athlete’s favourite Australian singer. It’s super cool.

But don’t just take our word for it, hear it for yourself!

Check out the Resonance Case Study.