Southern Cross Austereo
The Boomtown platform was created by Eardrum, as well as bringing to life all the associated visual and audio brand assets.
We created a town to influence media buyers to include regional Australia as part of their advertising media plans. Why? Well, regional Australia consists of over 8.8 million Australians who have a higher disposable income compared to those in the city. That’s a lot of people and money not being tapped by big brands. No matter if it’s heard on TV, radio, online, podcasts or on your brand’s on-hold music.